Natural beauty brand benecos becomes main sponsor of Hertfordshire netball team
Mavericks SuperLeague netball team changes name to benecosMavericks
As a next-step in its commitment to promote netball and the values of natural beauty and living a healthy lifestyle, benecos – the award-winning natural and organic makeup and skincare brand – has announced today it will become the main sponsor of Hertfordshire based netball team The Mavericks. The SuperLeague netball team will see its name change to benecosMavericks for three seasons as part of the sponsorship agreement, commencing in October 2017.
“Benecos is all about natural, organic and healthy living and this is a perfect fit with netball and the audience this exciting sport attracts”, says Graeme Hume, MD of Pravera Ltd and distributor of the benecos natural and organic skincare brand in the UK. “After a successful partnership for the 2016-2017 season, we decided to contribute more to the development and success of the Mavericks over the next three years. The sport is getting more airtime than ever before and as the appreciation and support for netball continues to grow, we feel it’s the right partner for growing awareness for the benecos range of affordable natural and organic skincare in the UK. ”
As part of the agreement, benecos will create engaging content for the match day programmes, distributed at home matches with the aim to promote its range and the benefits of natural and organic beauty products to benecosMavericks supporters. Content will include personal product favourites from benecosMavericks players, skincare advice and product information and promotions.
At any netball events, benecos will provide a branded sales stand where supporters can explore, trial and purchase benecos products. All sales will help towards fundraising for the club.
After the success of launching a benecos nail varnish in Mavericks purple in 2016, benecos are exploring the launch of more products that celebrate its support to netball this year.
About the Mavericks
Based in Hatfield, Hertfordshire, the well-established Mavericks Netball team is part of the UK Vitality Netball SuperLeague, which now consists of the top ten netball teams in Scotland, England and Wales. Mavericks Netball– which team’s colours are purple and black - have won the Netball SuperLeague twice in its history and have been runners up five times since the 2005 SuperLeague games.
Benecos is an award-winning, certified natural makeup and skincare brand that makes you look good, feel good and live a healthy lifestyle. Benecos has developed a website dedicated to netball and includes the full product range: www.benecosnetball.co.uk.
The brand name refers to the Latin word ‘bene’, which means ‘good’, and cosmetics. The aim of the brand founders Silke and Stephan Becker was to develop a high quality, reasonable priced natural make-up, nail polish and skincare brand that would also attract a younger audience and introduce them to the benefits of natural cosmetics.
All products are BDIH certified - with the exception of the nail polishes which are free from eight harsh chemical ingredients. There are no parabens, silicones, PEGs, TPHP, paraffin, synthetic colours, fragrances or chemical preservatives present in any of the benecos skin formulations. Most products are also suitable for vegans and vegetarian.